How to get more views on TikTok?
TikTok can be a powerful tool for increasing brand awareness. But first, you need to get more eyes on your videos.
Before we discuss how to improve and boost your TikTok video view, let’s look at these two pictures. One is the free apps list from Google Play Store, and another one is the free app list from Apple App Store. It is obvious to learn that TikTok has listed in the top 3.
Now, we know the importance of TikTok. Next, let’s get to learn about how to make your videos get more views on TikTok.
In this blog post, we’re breaking down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds:
How to Get More Views On TikTok
- Optimize Content for the For You Page
- Use Trending Sounds and Effects
- Collaborate With Other Creators
- Engage with Users in Your Niche
- Post Valuable Content
- Cross-promote on Other Platforms
[wvc_anchor id=”1″]#1 Optimize Content for the For You Page
#FYI #foryoupage
If you want to go viral on TikTok, your goal should be to get featured on the For You page (FYP).
TikTok’s For You page is the app’s homepage, filled with an endless feed of algorithmically curated content tailored to a user’s interests.
The beauty of a “for you” page is that anyone’s content can be included – meaning you don’t need to be an established creator or have thousands of followers.
However, it helps if you optimize your content so that it is more easily recognized and promoted by the algorithm. You can do this by doing the following.
- Using popular hashtags
- Posting at the best times
- Prioritizing shorter videos (aim for 30 seconds or less)
[wvc_anchor id=”2″]#2 Use Trending Sounds and Effects
One of the best ways to get views on TikTok is to capitalize on new trends.
Often, this means creating videos that include viral visuals and TikTok sounds.
In fact, there is a theory among some TikTokers that adding popular sounds to your videos – even at low volumes – will trick the algorithm and get more people to see your content.
Whether this is true or not remains to be seen, but we can be sure: TikTok’s algorithm shows users content similar to what they’ve watched before.
A large number of people watch videos based on trends, so if you join a trend, you increase the likelihood of being found by those users.
Tip: Trends on TikTok come and go quickly, so if you find a trend you want to try, go fast!
[wvc_anchor id=”3″]#3 Collaborate With Other Creators
Collaborating with other creators (especially those in the community who have a connection to your target audience) is another way to get more views on TikTok.
One example of success in this area is the skincare brand Peace Out.
Erin Murray, the company’s vice president for brand and consumer marketing, told Marketing Brew that her team spent more than a third of its budget on TikTok influencers in recent campaigns.
When the company collaborated with @dermdoctor, a dermatologist with a massive following, the original video received over 1M views:
@dermdoctorNew Blemish Balm – Cleanse with Benefits @peaceoutskincare #skincare #peaceoutpartner #acne #salicylic #dermatologist #dermdoctor♬ Shallow Water – Clutch
And the repost on Peace Out’s account has 9K views and counting, making it one of the brand’s most popular videos.
But that’s just one example. Brands large and small are prioritizing partnerships with TikTok creators.
[wvc_anchor id=”4″]#4 Engage with Users in Your Niche
TikTok initially gained recognition for its viral lip-sync and dance videos, but it has since become home to a variety of content.
Now, no matter what your expertise is, there is a place for you and your audience on this platform.
If you know who your target audience is, think about what content they will engage with and which creators they will follow.
Once you have a list, start building relationships with these users by liking and commenting on their videos and sending DMs.
By regularly engaging with other users in your niche, you’ll gradually build a support network for your brand.
This can lead to more likes, comments, and shares on your own TikTok videos – the best way to raise your profile in the algorithm and ensure your content gets more views.
[wvc_anchor id=”5″]#5 Post Valuable Content
It may sound obvious, but one of the most effective ways to get views on TikTok is to create interesting and valuable content.
If you’ve spent a lot of time on the app, you may have noticed that “how-to” videos — and other educational content — perform well.
It may sound obvious, but one of the most effective ways to get views on TikTok is to create interesting and valuable content.
If you’ve spent a lot of time on the app, you may have noticed that “how-to” videos — and other educational content — perform well.
@dentist_emiSharing the toothpastes I have bought recently #dentist #toothpaste #BOSSUpYourGame #LiveForTheChallenge #recommendations2021 #tiktokmademebuyit♬ original sound – Dentist Emi
By pairing popular effects and sounds with fun but niche content, Dr. Merchant has managed to attract thousands of viewers to her oral care TikTok videos.
Tip: Want to know where to start? Think about the questions you receive most often. Answer those questions in your videos.
[wvc_anchor id=”6″]#6 Cross-promote on Other Platforms
If you’re an avid social media user, you may have noticed that many people now share their favorite TikTok videos to other platforms as well.
This cross-promotion is an effective way for brands to promote their TikTok content by leveraging the communities they have built on other social networks, such as Instagram.
Sharing your TikTok videos to Instagram Stories (with a clear call to action that encourages viewers to check out your TikTok channel) is a great strategy to get your content seen by more people.
These are six ways to get more views on TikTok.
While finding your footing on this app may take some trial and error, these tips will help you gain new followers and potential customers.
