How Rappers, Singers, YouTubers Choose Royalty Free Music?
Every element of this process, from the musician’s inspiration to the final mixing and mastering, as well as the marketing of the product, has an equally strong influence on the final result. At the same time, paradoxically, no one can describe to you the formula for an ideal song or hit. No one ever knows whether a track or album will be a hit or not. That is decided solely by the audience, and music creators can only try to maximize the likelihood of a positive outcome, but they can never make any guarantees.
However, everything is not always so complicated here. One of the most common situations in the modern music industry is the creation of a track using music from outside. More specifically, royalty-free music from online libraries. Tracks from such platforms can be used in various ways. In most cases, of course, they are YouTube channels and marketing and video promotion materials of other kinds and for other purposes.
But musicians, singers, or rappers also often resort to this kind of music when creating their musical works, and here there is a catch. Yes, they buy the music forgotten by the world, change it, turn it into a completely new, unrecognizable modern hit and sell it. But note that if you bought the rights to this music, you can use it for your own commercial or non-commercial purposes, this will be stated in the agreement. That accompanies this or that track, but you cannot resell this music to third parties. In this article, we would like to explain what makes them take these steps and how they go about choosing royalty-free music.
The rap segment in the music industry was originally created at the beginning of the 80s by borrowing samples from outside or from other musicians. It was and still is the case that in this genre the music has always played and will continue to play a subordinate role, while the lyrics and lyrics are the main focus. Given this fact, many rap artists have often not even thought of creating or writing their own music for their tracks.
This state of affairs can still be observed today, although to a lesser extent than in the past. The use of pre-made samples and beats is a widespread phenomenon that will not surprise anyone in the rap segment. Many performers spend a lot of time picking out such minuses for their compositions. Of course, we are talking about royalty-free music here.
New tracks, samples, or beats from previously unknown artists are very often dropped on platforms with such music and can be purchased for little money. If you take enough time for it, you can often find real diamonds there, which, above all, no one has ever used or heard. Thus, a completely unique product can be created.
When it comes to the selection of such tracks by rappers, there are several key points. First of all, of course, everything depends on what effect the artist wants to achieve in the listener. However, most often it is a uniform beat or sample that has a repetitive form and changes only towards the chorus. This motif should be catchy so that it stays in the listener’s memory and evokes clear associations with that particular track and artist in the future.
With singers, the situation is generally similar to that of rappers. And although singers appeared in a pop culture much earlier than rappers, in the 1920s and 1930s, this segment was also largely based on reciprocity and the processing of prefabricated material. For example, 99% of the people you interview will tell you that the song “My Way” is a genius creation of Frank Sinatra.
And although his performance and version of this song are truly brilliant, the authorship of this title belongs to the much less famous French singer Claude François, in whose performance it was called “Comme d’habitude“. And although the essence of the lyrics of Sinatra’s version is completely different from that of the French original, the size of the lyrics, the rhythm, and tempo remain the same, not to mention the music itself in the background.
In this age of multiculturalism and globalization, it is rarely possible to truly surprise the listener with something original. That is why singers still often adopt and change old or other artists’ material. Sometimes such material may be so old that no one will be able to confirm its authenticity anymore, where only the Internet or other documentary sources of information can help.
Choosing royalty-free music for their songs, singers pay close attention to what kind of emotions the tracks evoke without words, trying to choose music in such a way that it is most comparable to their lyrics. Unlike rappers, singers understand that in their case, the music and the lyrics are equally important, and an incorrect track choice can completely ruin the impression of the song.
Rappers’ music is only a background for the text. And singers’ music is an equal share of a song. But YouTubers’ music target is different from these two kinds of usage. They also choose an emotion or a background for the main text, but, most often, this purpose doesn’t diverge from the goal of the video content itself, for which such music is actually selected.
It can be anything from musical themes for channels and musical interludes for breaks to specific musical accompaniment for individual videos. Whatever the case, YouTubers are guided by the goal they are pursuing. If that goal is to create a unique musical theme for the channel that will accompany listeners during their stay or while watching the video, then they need to choose tracks that are truly unique while being catchy enough to evoke emotion in the user.
If it is a particular single video for YouTube, then everything here depends on the nature of the video itself. Whether it’s a short news clip or a promotional video, you need to choose the track with the same care. In such a case, the background track should successfully complement the video sequence and text, but at the same time not distract the user too much, as the main goal is to convey information.
Although the methods of choosing royalty-free tracks for their purposes differ for each of the above examples, one thing unites them all – you cannot treat this process carelessly. An unsuccessfully selected track will equally ruin both a rap song and an ordinary song or YouTube video that tries to convey some information to the user.
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