Your company has a great product, an inspiring story, and a marketing department that sweats over ideas.
So why does it feel like you’re so inconspicuous that even Haley Joel Osment can’t see you?
Allow us to be blunt. You need a snazzy explainer video to properly introduce yourself to the world. An explainer video is a key tool on your marketing tool belt.
That means you have to invest the time and effort to get it right, and that includes finding the right music for your video. After all, your explainer video may be the first interaction a potential customer has with your company.
Are your armpits a little wet? Don’t worry, it’s just extra creativity oozing out of you, and you can use all the creativity you can get.
We’ll tell you exactly what an interpretive video is, what types of companies can benefit from it, and how you can find the absolute best royalty-free music for explainer video. Strap in, put on some eye drops, and let’s get started.
What is Explainer Video?
Don’t know what an explainer video is? Chances are you’ve seen a lot of them and just don’t know what they’re called.
Explainer videos are usually short, concise videos that explain a company’s story, mission, products or services. You’ll find many of them living on a company’s homepage. In essence, these videos have replaced the long, boring “our story” sagas that companies have pasted on their “about us” pages for the past decade that no one has ever seen.
How to tell a video is an explainer video?
Short – most explainer videos are under 4 minutes long, and many are under 2 minutes.
Explain a problem – the company was created to solve a consumer pain point and these videos need to emphasize that core problem.
They show how they solve this problem – if a company has an interesting backstory, that’s great, but what consumers really want is to solve life’s big problems
Animation – Most (but not all) explainer videos include animation, including cartoon-style graphics, word art, and even whiteboard or chalkboard animation. (Some companies with large enough budgets also use flesh-and-blood actors.)
Upbeat music – Most companies want to showcase their strengths, so explainer videos tend to be positive and energetic, with complimentary music.
Call to action – Every piece of marketing needs to have a purpose. Explainer videos are no exception. Depending on the nature of the company, an explainer video can encourage viewers to buy a product, request a consultation, or donate to a worthy cause.
How to choose the right music for explainer video?
#1 Choose music that matches the emotional impact of your message
Watch the video we mentioned in this article and you may notice a trend.
The music tends to be upbeat, energetic, and positive. This makes sense, as most companies want to portray their company in a good light. In most cases, you’ll want to choose a similar type of sound – something that reflects a happy or excited mood.
There are exceptions to this rule. Take a look at the Exploding Kittens explanation video again. The music is huge and dramatic rather than upbeat and lively, but it matches the humorous nature of the product and company perfectly.
#2 Use simple music, do not distract from the video
Explainer videos have one main purpose. They explain something.
If you choose background music with a thumping bass or a shredding guitar solo in the middle, it’s a little harder.
Your background music really needs to stay in the background. Simpler is better. Look for music that has a clean melody and simple instrumentation. The tempo should be relatively steady. Steer clear of construction songs, ballads, rock, or overly synthesized music.
These types of music compete for attention and distract the viewer from the message of the video.
A good way to evaluate songs to make sure they don’t become “too loud” or “too big” is to think of the song as a waveform graph, which is a visual representation of the song’s power and volume. The waveform graph will let you know if you can expect a crescendo in the middle of any song, or if the melody remains steady throughout.
#3 Find the right volume
The key to music in an explainer video is that it should not compete with the narrative or the on-screen action.
Your video specialist should ensure that the music is at the right volume so that it complements the story and doesn’t steal the show. It should not be louder or louder than the narrator or live actors in the video.
Again, choosing simpler melodies and instrumentation can help keep the music in a supporting role in the video, which is exactly the role it needs to play.
Don’t know where can find royalty-free music? This passage has listed 5 websites for you to obtain royalty-free music for explainer videos.
5 Sites to Download Free And Copyright Free Music for YouTube Videos
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