While “Content ID” is YouTube’s automated system, copyright infringement notices are like the platform’s pro-active defense mechanism. These copyright infringement notices are the primary tool for content owners when it comes to enforcing YouTube’s music policy.

Don’t know what is “Content ID”? Please read this article.


If an artist or filmmaker sees a video that uses their content without permission, they can submit a copyright infringement notice to YouTube. In response, YouTube will remove the video and forward the notice to the uploader of the video.

Copyright Infrigement Example

Let’s say that your cousin Jimmy is an amazing ukulele player. He’s recorded several songs, and you used one of them in your documentary about your personal struggle to make the perfect yogurt parfait.

Now, Jimmy doesn’t want anyone to use his songs without his permission, so he uploads all of his music files to YouTube’s Content ID and proves that he is the content creator and owner.

When Jimmy uploads the files, YouTube turns them into special audio fingerprints in its database. YouTube will then scan this fingerprint against all of its current videos and any future uploads, searching for matches of people using Jimmy’s song without his permission.

Once you upload your parfait documentary to YouTube — which includes one of Jimmy’s songs — YouTube’s Content ID system scans the video and finds a match. But instead of immediately taking down your video, the system sends Jimmy a notification.

Continuing our previous example, let’s imagine that Content ID misses the song used in your parfait documentary. Instead, Jimmy watches the video, recognizes his song, and is mortified that you tried to steal his work. He immediately filed a claim against your video.

The 1st situation you will meet-

Unlike a “content recognition” claim, a copyright infringement notice comes with a price. Your video will be removed immediately, no questions asked. But more importantly, your channel will also be “struck down”.

The 2nd situation you need to face-

If you go through YouTube’s copyright school, these strikes go away after 90 days. But if you receive three strikes within those 90 days, YouTube has the right to terminate your account. You will lose all your channels and videos, and YouTube will also block any accounts you try to open in the future.

The 3rd one you may encounter-

If you’re trying to monetize your channel and turn it into a revenue stream, this type of strike could take away all your income and be a black mark on your reputation as a content creator.

In conclusion

Remember: you initially got permission from Jimmy to use his latest ukulele track. Just like with Content ID, you can dispute his claims against you. This will remove the strike from your account, get your video back, and restore your reputation …… but may not restore your relationship with Jimmy.

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